Kamal Dental Clinic provides in-depth and comprehensive dental care as a multidisciplinary dental practice. Both the clinics in Greater Kailash and Munirka are equipped with the latest diagnostic and treatment technology to cater to all the dental needs of patients.
Kamal Dental Clinic was facing a challenge to generate quality leads and get customers to help them expand their operations. Most of the leads consulted them to get a second opinion from a professional for their treatment. They were generating leads for dental implants services, but none of them were converting into customers since it is expensive in general.
Branding consistency on the website was also a concern. The website's user interface was lacking; there were many complaints about various issues on the website. There were not enough backlinks, and the present ones were of very low quality. Only a few keywords were ranking on Google and the keywords for the services pages keywords were absent.
Tell us your challenges
We conducted industry and competitor research, including dental categories, market trends, etc. We started with an in-depth study of their target audience and their mindset. After getting in touch with other dentists, we compiled information to analyze past patients' reviews and their experiences. We also collaborated with practice leadership to identify process inefficiencies to improve workflow and increase patient capacity. It helped us in a more accurate target audience profiling.
After the initial research, we improved the website’s interface to provide a better user experience. Our design team carefully examined the user’s journey through the website. It included aspects such as the most visited pages, the bounce rate of each page, the time they spend on each page, etc.
We researched to determine keyword competition, their current ranking and the analysis of the past one-year services searches growth. After analyzing, we selected the best sales-oriented keywords for the client and integrated them into the content. Acquiring relevant, high-quality backlinks contributed to identifying growth.
Kamal Dental Clinic saw a rise in its number of clients and organic website traffic with a completely optimized website.
